The Tropical Smoothie Cafe team and the number of our locations continue to grow! Congratulations to Jessica Seminaro, Steve Seminaro and Kayla Ashton on the opening of their Cafe in Winchester, Virginia. This marks the 506th grand opening for a Tropical Smoothie Cafe! We are very excited for all of our franchisees and their continued successes!
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Two experienced Tropical Smoothie Cafe franchisees take on Virginia!
Abe Razeq has been in the franchise industry since 2007, when he purchased his first Subway. Since then, his Subway location has grown to be the highest grossing location in Virginia, and he is hoping to see the same level of success with his latest Tropical Smoothie Cafe! He is looking to grow with the Tropical Smoothie Cafe brand as quickly as possible, all while equipping his staff with strong training and resources to help run the Cafes successfully.
Reena Patel is also an experienced Tropical Smoothie Cafe franchisee who has recently opened her Cafe in Richmond, Virginia. She has assisted her husband in running all aspects of the Cafe, from staff management to front-of-house decisions.
Dedicated franchisees are what make Tropical Smoothie Cafe such a strong brand. Congratulations to Abe and Reena on their grand openings in Virginia!
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Andrea and Mariana Tenrio are the proud owners of the newest Tropical Smoothie Cafe in Palm Beach Gardens. Tropical Smoothie Cafe originated in Florida so we’re always excited to go back to our roots with another location! Swing on in to their Cafe to try the latest smoothie flavor and fresh menu options. Congratulations Andrea and Mariana!
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Tropical Smoothie Cafe is excited to announce that Brian and Dara Cupery have opened their Cafe in Chandler, Arizona. Stop by their Cafe at 1155 West Ocotillo Road for a fresh Watermelon Mojito Smoothie, perfect for enjoying the wonderful summer weather.
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Welcome to the Tropical Smoothie Cafe team, Crystal and Mike Turpin! The latest Cafe is located in Portsmouth, New Hampshire, and its customers are already raving about the fabulous smoothie bar and friendly customer service. Check out their Facebook page for insights on the latest menu options and promotions.
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Mike Rotondo, Tropical Smoothie Cafe CEO, joined the brand as Vice President in 2008. At the time, the chain’s $400K average unit volume (AUV) wasn’t stellar, but he saw promise.
“People loved the brand, Franchise Owners were joining because they loved the brand and loved the product, but we didn’t have all the systems in place and the team in place to really make it a scalable, much more financially rewarding concept,” Rotondo said. “It was all about the unit-level economics.”
Having been in the restaurant industry since his teens, his experience helped him to fuel the brand’s revitalization. He worked hard to train Franchise Owners to align with his goals of lowering costs, increased the AUV to $500K, and tackled the corporate structure, rebuilding everything from culture to values.
Changes to Tropical Smoothie Cafe caught the attention of BIP Capital, which made a major investment in the brand in 2012 and promoted Rotondo to CEO.
By 2014, the company had signed 100 franchise agreements and saw sales increase 11.4% year-over-year, highlighting the success of Rotondo’s efforts. Not slowing down, the brand has opened over 500 Cafes YTD and has set its sights on increasing the AUV to $806,920 for the top 50% of franchisees by the end of 2016 and to reach 800 locations by 2017.
When talking about the brand’s future, Rotondo said, “You see a lot of concepts that open a lot of locations and you see their average unit volume flatten or even go down a little bit. We are not cannibalizing ourselves. We are growing smart and we’re growing in a way that is scalable and sustainable.”
Since day one, Rotondo has been committed to helping Tropical Smoothie Cafe Franchise Owners be successful. His vision, solid leadership, and belief in the concept and its people has created a sustainable model that customers love and Franchise Owners profit from. Unsurprisingly, Franchise Owners have flocked to the opportunity helping them grow to a monumental 511 locations.
“We’re at the next step in the evolution of the brand,” said Rotondo. “How do we go from 500 locations to 1,000?”
Read the full article here
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People are hungrier than ever for data. Collection efforts have amped up and businesses love to amass as much information as possible on their customers. A recent Franchise Update Magazine article highlighted the top franchise brands doing this effectively, with Tropical Smoothie Cafe’s CEO, Mike Rotondo, making the cover. Rotondo shared how the brand uses data to engage with customers and drive new decisions.
Recently, Tropical Smoothie utilized data from their popular rewards app to innovate specific menu items. The brand was looking to make a change in their menu, so they went straight to the app for customer data. They were able to pull a sample of loyal smoothie customers, to build a blind taste test of 50 people to try a new smoothie recipe. A task that would have required months of planning and testing previously, took mere days.
“The mistake people make is that they look at the data, but they haven’t honed in on what is the question,” Rotondo said. “Before you go get the data, make sure everyone is aligned on what the problem is you are trying to solve, what the question is you are trying to answer. Sometimes that is a step that gets missed.”
Companies can use data to make better site selections, predict potential successes, and improve operations. Tropical Smoothie Cafe is a shining example of a brand that understands what you do with the data matters more than just having it.
Read the full article here.
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Tropical Smoothie Cafe would like to welcome Jacob Miller, Nathan Miller, and Dusty Veach to the Franchise Owner team! This Cafe is the first to come to Albuquerque, New Mexico, and they just celebrated their Grand Opening late last week. Stop by to try the Thai Chicken wrap and Watermelon Mojito Smoothie today.
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Congratulations to Patricia O’Brien and Stephen Brojer on the Grand Opening of their Tropical Smoothie Cafe in Commack, New York. At this location, customers are able to call ahead to place an order or place an order using the Tropical Smoothie Cafe Rewards App. Come by today and visit the latest Cafe with the Tropical Smoothie Cafe brand.
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Cody Sommer was the first franchisee to bring Tropical Smoothie Cafe. With his fourth location opening in August 2016, he is a dedicated brand fan and skilled Franchise Owner. We’re overjoyed to see customers head to this new Cafe in Cedar City so stop by for your chance to check out the neighborhood’s newest Cafe!
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Tropical Smoothie Cafe is very proud of their dedicated team of Franchise Owners and their commitment to the brand. We are pleased to share that Hani Halloun has now opened a fourth Tropical Smoothie Cafe location. You can find this Cafe at 2505 Alpine Ave NW, Grand Rapids, MI 49544.
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Congratulations to the Kesterson’s on the Grand Opening of their Tropical Smoothie Cafe in Plano, TX. They came to know and LOVE the brand through their relative who owns a Cafe in Iowa. After trying all the Tropical Smoothie Cafe menu has to offer, they thought the concept would be a perfect fit for their health conscious community in Plano and a perfect fit for the family’s overwhelming amount of business ownership experience. Stop by this Tropical Smoothie Cafe if you’re in the area or watch for the Kesterson’s to open more Cafes around Texas!
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The Tropical Smoothie Cafe team continues to grow in Florida! There are two new Cafes now open, one in Tallahassee and one in Port Orange. Ralph Judy is the proud owner of the Tallahassee location and he comes with previous restaurant experience, owning an Auntie Anne’s location, a Great American Cookies location, and another Tropical Smoothie Cafe. Ahmed Eldeeb is the new owner of the Port Orange Cafe and he is very excited to be running another location. Ahmed currently owns a Tropical Smoothie Cafe in Daytona Beach and has already been approved to open a second location in Port Orange.
The Tropical Smoothie Cafe brand is ecstatic with the growth of our current franchisees and all of their support.
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Cheryl Ussery and Alan Geoffrey are a wife-husband team who are ready to succeed with their Tropical Smoothie Cafe location in Phoenixville, Pennsylvania. Cheryl has prior knowledge of the restaurant industry and Alan comes to the TSC family with business experience, having worked as the Director of Marketing for Hershey Foods. They currently own a sign franchise and a commercial cleaning business, and were eager to add a Tropical Smoothie Cafe to their portfolio after learning more about the business model. They certainly are set with a system for success and we are excited to watch their Cafe grow!
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Paul Dudgeon is no stranger to franchising or Tropical Smoothie Cafe. He has an extensive resume with the Jet’s Pizza franchise, being responsible for over 60 locations, as well as owning several Tropical Smoothie Cafes. Tropical Smoothie Cafe is excited to see his growth with the brand, and we look forward to the successes of this new location in Sterling Heights, Michigan.
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Matt Dillon and Shawn Pnacek are now the proud owners of a new Tropical Smoothie Cafe located in Big Rapids, Michigan. The pair comes with over 30 years of experience in managing construction companies, including the companies that have built previous Tropical Smoothie Cafe locations across Michigan. Having strong managerial and leadership experience and a love for the Tropical Smoothie Cafe brand, their store is sure to succeed. Congratulations!
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Ray and Joy Howell are no stranger to the Tropical Smoothie Cafe brand. They have just opened another Tropical Smoothie Cafe location in Cape Coral, Florida, adding to their portfolio of 10 other Cafes. Ray also has plans to open five more Cafes in Sarasota, Florida, in the upcoming years. A big thank you goes to Ray and Joy for helping us continue to grow in the state where Tropical Smoothie Cafe originated! Stop by their newest location at 2139 Santa Barbara Blvd S. Cape Coral, FL 33991 to try the latest smoothie and Cafe recipe!
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Tropical Smoothie Cafe is excited to announce that our newest location in Michigan is now open! Jeff Lulek has owned the Cafe in Dearborn, Michigan, but now with the addition of the Taylor, Michigan, Cafe to his portfolio, he has become a TSC multi-unit franchisee. We are excited to see Jeff’s growth within our system and excited to see more communities fall in love with Tropical Smoothie Cafe. Congratulations on your Grand Opening, Jeff!
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Congratulations to Kai Qui on the Grand Opening of his first Tropical Smoothie Cafe. With a passion for living a better, healthier lifestyle, Kai also owns five massage businesses and is looking forward to adding more Tropical Smoothie Cafes to his list of businesses. Visit Kai’s location in Paoli, Pennsylvania, and taste your new favorite smoothie!
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We are ecstatic to announce the Grand Opening of our latest Cafe in Montgomery, Alabama. Dimple Ahuja, the proud owner, has been planning to open a Tropical Smoothie Cafe for the last few years and is excited to begin this venture with her husband, Dee. Dimple joins the Franchise Owner Team with previous experience managing a pizza concept and has operated a deli as well. Stop by 3008 Zelda Road for the latest smoothie recipe!
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